Jute is the national pride, identity, tradition and cultural heritage of Bangladesh. It is one of the very few natural and rapidly growing fibres in the world having economic value. Bengal Braided Rugs Limited understood the versatility of this fibre and believed that it was a gift to man from nature that can find various uses in the form of handicrafts. BBRL came into being in 1997 with a mission to rapidly expand jute into a wide range of lifestyle consumer products and started manufacturing high quality yarns.

Vision: To produce, process and distribute jute with a continuing commitment to human needs and environmental necessities and support the economic viability of family farms and rural communities in our country.

Mission: To be a leading player in jute economy through price stabilisation effort and promote business practices that respects the earth and minimises the negative impact on the environment and the atmosphere.